Slide8 lo res.jpg

What is permanent makeup?

Permanent makeup, also known as micro-pigmentation or semi-permanent cosmetics, is an advanced technique for applying natural looking makeup. It is a form of cosmetic tattooing, applying coloured hypoallergenic pigments into the dermal layer of the skin. The pigments used are made from natural minerals, small amounts of this pigment are implanted into the skin producing a subtle makeup look that can last years.

This procedure is perfectly safe and approved by the medical industry. The equipment used is manufactured to medical standards and is used in hospitals.


Who benefits from permanent makeup?

Those with active lifestyles such as swimmers and athletes, people who simply take pride in their appearance, or individuals who have allergies to conventional makeup products all benefit from permanent makeup.

I often hear people say "I'm too old" or "...someone of my age?" when it comes to permanent makeup, but that couldn't be further from the truth in my clinic...I've worked on clients of all ages.

There are lots of reasons people come to me for permanent makeup; people who wear glasses and have to remove them to apply makeup, people who suffer from alopecia and general hair loss, and those who have received chemotherapy and radiotherapy.

I've worked with an absolutely huge variety of people and each and every one of them has their own story to tell...


How safe is it?

I use only the best equipment and the best inks on each and every one of my clients, recommended by dermatologists far and wide.


The inks I use meet all the FDA and EU regulations for safety, testing, quality control and manufacturing. On top of all of that is something which means a lot to me personally...none of my inks are tested on animals, something which I am particularly proud of.


Rachael, 35

“Honestly, when I came to you I didn't expect to be as chuffed as I am with the results, as I didn't think it was possible to achieve the look I wanted with my brows. Thank you so much, I'd recommend you to anyone.” 


SD PMU Ltd. Reg. No: 11221673.

Registered office: Electric House, Ninian Way, Wilnecote, Tamworth, Staffs B77 5DE